Anuradha Sridharan

The way we interact with the physical world and the digital world has a lot of similarities. Let me explain. Last weekend, I had been to a b...

One of the common work-related challenges that I face in my professional responsibilities (irrespective of B2B / B2C, startup/established...

While reading Chapter 3 of the book " Thinking fast and slow " by Daniel Kahneman, there were multiple "aha" moments for...

Couple of weeks back, I participated in a Product Camp event in Ebay-PayPal office premises in Bangalore. It was one of the well-planned an...

One of the challenges I had faced as a product manager in an earlier job role was to ensure that my users are actively engaging with my prod...

I have become quite fascinated with the theory around gamification, more so after completing the course by Prof. Kevin Werbach (Highly reco...

As discussed in my last post , customers try to satisfy their needs by going after specific goals. They evaluate a product/service to see if...

With the amount of noise and hoards of information consumers take in everyday, it's quite a challenge to stand out and get noticed, es...

Marty Cagan in his book " Inspired: How to create products Customers love " talks about the characteristics of inspiring and suc...

I use a Yahoo! mail account for my personal emails and I have subscriptions to many group emails. Over the past few months, my mailbox has ...