Mar 16, 2018

Bournvita Biscuits Review

 Now that I have stopped following food bloggers who promote junk foods, my Instagram feed is clean with some yummy and healthy homemade food-related posts. I heaved a sigh of relief for a few weeks, but junk food promotion in the form of “sponsored posts” have started showing up more often. Is it that more sponsored posts are appearing on Instagram these days? Anyway, instead of whining, let me see this as an opportunity for new blog post ideas. 

Most of us who grew up in the 80s/90s are aware of Bournvita, “the malted health drink” targeted towards growing kids. The biscuits variant of Bournvita is the one that caught my attention through an Instagram sponsored post.

A child is shown holding a whole jackfruit and the voice-over says, “this is healthy but cannot be carried to school”. Then the child is shown holding a Bournvita biscuit and the voice-over goes, “this is healthy and can be taken to school” (Watch the ad here if you haven’t yet seen it)

Another ad shows a child who tries to dip a big brinjal into a glass of milk and the voiceover says, “this is healthy but with milk? Bad idea”. Then the child is shown holding a Bournvita biscuit and the voice-over goes, “this is healthy and can be had with milk. Good idea” (Watch the ad here if you haven’t yet seen it)

While watching the first ad, I was hitting my head, “enna kodumai saravanan idhu?” (Sorry folks who cannot understand Tamil. This is a cult dialogue from a Rajnikanth movie :-) And I wouldn’t be able to do justice if I translate it into English - roughly means what rubbish is this!)

Questions to the makers of this ridiculous ad:
1) Have you heard of fruits like banana, guava, orange, apple etc? They are small, very healthy and can be easily carried to school.
2) Have you heard of dishes like idli, poha, paratha etc? They are home cooked, very healthy and easy to carry to school.

Enough of the sarcasm and rant. Let’s get to the facts:

Refined Wheat Flour (57%), Sugar, Palmolein Oil, 
Malt Based Food 5% (Malt Extract (51%), Sugar, Cocoa Solids, Caramel (150c), Liquid Glucose, Protein isolate, Maltodextrin, Milk Solids, Vitamins, Emulsifiers (322, 471), Leavening Agents (500(ii)), Minerals, Edible Salt, Artificial (Ethyl Vanillin) Flavour), 
Invert Sugar, Coco Solids (1.4%), Milk Solids (1%), Edible Salt, Leavening Agents (500(ii), 503(ii)), Emulsifier (322), Caramel (150c), Vitamins and Minerals

1) As you can see, the first listed ingredient is Maida which constitutes 57% of this pack. Maida is just plain refined flour with absolutely no nutrition whatsoever. All the fibre has been stripped off the wheat. The bleaching process that converts pale brown wheat to pure white refined flour involves the use of alloxan, a chemical that destroys pancreatic cells, leading to diabetes
2) The second listed ingredient is sugar. 100 gm of these biscuits contain 30 gm of sugar. Serving size is 23 gm (roughly 5 biscuits), which contains around 7 gm or nearly 2 tsp of sugar. These biscuits are very light that a child might end up eating more than 5 biscuits.
3) The third listed ingredient is Palmolein Oil. All packaged foods use this cheapest oil that is highly refined and processed. 100 gm of these biscuits contain 15.3 gm of fat. Serving size is 23 gm (roughly 5 biscuits), which contains around 3.5 gm or nearly a tsp of unhealthy fat.And yes, this pack contains transfat as well.
4) The ingredients list goes on with various additives - emulsifiers, leavening agents, maltodextrin, artificial flavours etc. 
Let’s look at the “health” claims that this brand puts forth:
1) Calcium - 90 mg per 100 gm of biscuits. For a serving size of 23 gm (roughly 5 biscuits), it contains a meagre 20 mg of calcium.
2) Iron - 2.4 mg per 100 gm of biscuits. For a serving size of 23 gm (roughly 5 biscuits), it contains a minuscule amount - 0.5 mg of iron.
3) Dietary Fiber is insignificant (1 gm per 100 gm of biscuits). 
4) ProHealth vitamins listed in this pack - Vitamin B2, B9, B12 and D are so tiny and insignificant that it is only a clever marketing tactic to capture the attention of health conscious parents.

Moreover, why do we need such synthetic vitamins and minerals in the first place, when we can get significant nutrients from grains, pulses, fruits and vegetables? 

Parents who are reading this, your child needs a better, healthier snack box with real nutrition every single day. Let’s not fall for these “health-claims” of packaged foods. And they don’t need such “subah ka biscuits" to kickstart their mornings. 

Mar 8, 2018

Kelloggs Special K Review

Come Women’s day, packaged food brands promote their products using different variants of this message to women - “you deserve it”, “take control of your health”, “put your health first” etc. It is a pity that we (women) need such reminders from these food brands to take care of our health. One such brand that caught my attention yesterday was Kelloggs Special K, the breakfast cereal that promises weight loss and a slim waist like that of Deepika Padukone. 

The ad conveys the following messages with a hashtag #IAmOnPriority

Is this the breakfast that smart women who work hard and have multiple responsibilities would like to eat? I hope not.

I wanted to look at the ingredients of this cereal in detail. Both Amazon and Big Basket don’t list the ingredients. With online grocery shopping on the rise, there is no way consumers can get to see the nutrition profile available in packaging before placing an order. It is high time that regulations are in place and e-commerce players are being asked to display the exact packaging details in the respective product pages.

Kelloggs Special K Original:
Rice (36.15%), Whole Wheat (33.24%), Sugar, Wheat Bran (4.74%), Liquid Glucose, Iodised Salt, Malt Extract, Vitamins, Minerals and Antioxidant (INS 320)

1) The first thing the weight loss industry tells people is “Avoid rice. Eat only 1 roti”. And what are the first two ingredients in a weight loss focused breakfast cereal? Rice and Wheat, which constitutes 70% of this cereal. Are you surprised?
2) The third ingredient is of course Sugar.  There is also “Liquid Glucose”, which is another variant of sugar. A 30 gm serving of this cereal contains 7.5 gm of sugar (nearly 2 tsp). Kelloggs Chocos, the breakfast cereal for kids contains 10.4 gm of sugar for the same serving size of 30 gm. Not much difference, isn’t it?
3) Antioxidant (INS 320)
No, these are not the “good” anti-oxidants found in fruits and vegetables that are good for our body.
Rather, these are chemicals that protect a food from deterioration caused by oxidation.

INS 320 - Butylated hydroxyanisole (BHA), a petroleum derivative. It is banned in Japan.
According to this source
"Serious concerns about carcinogenic and estrogenic effects, asthmatics and aspirin sensitive people should avoid, causes metabolic changes and accumulates in body fat.”

The US National Institutes of Health states that BHA is “reasonably anticipated to be a human carcinogen based on evidence of carcinogenicity in experimental animals.”  

4) Measly amounts of protein and fibre
A 30 gm serving of this cereal contains 2.5 gm of Protein and 1.5 gm of Dietary Fibre. How will this aid in weight loss? Is it through starvation?

Let’s look at the other variant - “Kelloggs Special K Protein & Fibre Cranberry Flavour
Whole Wheat (74.7%), Sugar, Wheat Bran (5.7%), Protein Isolate, Malt Extract, Iodised Salt, Vitamins, Mineral, Contains Added Flavours (Natural and Nature Identical Flavoring substances)

Does it really have "high protein, high fibre” like the brand claims?
A 30 gm serving of this cereal contains 3.3 gm of Protein and 3.0 gm of Dietary Fibre. Slightly better than the Original version but not good enough. Many fruits and vegetables have higher amounts of fibre than this cereal. Whole wheat atta in itself contains 3.2 gm of protein per 30 gm. You might as well eat 1 phulka roti to get the same protein.

This product is a big sham, with all the right tag-lines to attract health-conscious consumers. We women are better off with proper home-cooked Indian breakfast. We don’t need such packaged cereals to take care of our health. 

My breakfast today is little millet dosas with dry coconut-garlic podi smeared with gingelly oil. Wholesome, balanced and healthy. And it took me just 10 minutes to make them. 

Let’s not be fooled by these “convenience-promising” breakfast cereals. They are harmful to our health and our environment. #SayNoToPackagedCerealBoxes

Mar 4, 2018

Why an early start to healthy eating is crucial

 “Old habits die hard”. When I used to work as a product manager in the software industry, the first thing I used to check at work is the product metrics dashboard. Now, when I sit in front of my computer, the first thing I check is my blog statistics. I love to see the metrics on overall page visits and the list of blogposts that are being viewed the most. 

Among the many articles I wrote on processed foods last year, can you guess the top 2 products (based on number of views)?

The two product reviews that have brought in the maximum views so far are Nestle Ceregrow and Pediasure / Horlicks Growth Plus.

The irony is that both of these products are targeting growing children. And parents are desperate to seek solutions that will make their children grow taller, faster, heavier and what not.

Obsession towards growth is not just observed in the startup world but even in parenting. I will not be surprised if a new term called "growth hacking your child’s development" becomes a common phrase. And a new breed of growth hackers from the nutritionists world would build a career out of it, promising “high growth” for your kids.

First and foremost, let’s stop comparing our child’s vital parameters (height, weight) with other children. No two children are the same. There are multiple factors that influence the height and weight of our kids. Let’s not worry about the numbers shown on the scale. 

Based on what I’ve read and researched, there are three factors that influence the growth of young children - nutrition, physical activity and sleep.

Before I talk about nutrition, an important point on physical activity:
Physical activity and outdoor play are so important for our kid’s growth. 1-2 hour of outdoor play is a must on a daily basis. It helps in blood circulation, stretching of muscles, getting some sunlight (vitamin D) and fresh air. There are so many other benefits of outdoor play linked to the child's mental growth as well. 

I have heard from a couple of nannies that they are not allowed to take the child out for play, due to fear of mosquito bites.  Are we “throwing the baby out with the bathwater” because of our fear of mosquitoes, germs, mud, sand, tan, sunburn etc?

Let’s “allow" our kids to play outdoors everyday. Let’s keep a watch but at the same time encourage them to stretch their limits. My 6-year old daughter loves to hang from the monkey bar in the play area. This activity has really helped her with consistent increase in her height. She doesn’t drink any of those packaged malted drinks that promise 2X height.

A common pattern I have observed is that infants and toddlers brought up on packaged cereal (Cerelac) and formula milk (Lactogen) have poor eating habits when it comes to regular table foods, vegetables and fruits. There might be exceptions to this pattern of course!

The packaged cereal is loaded with so much sugar and additives that infants hate the taste of bland boiled veggies and fruits. As they grow up, they tend to become more addictive to these gooey sweetened cereals and they would avoid any home-cooked regular foods that involve a bit of chewing. They are then labeled as “fussy eaters” and end up becoming the target segment of “high-growth” promising products such as Ceregrow and Pediasure.

What has worked for me in raising a “non-fussy” eater:
- Breastfed my daughter exclusively for 5-6 months and continued to nurse her along with other foods till 2 years
- Slowly introduced fruits, veggies and grains, starting from 6 months onwards, without added sugar and salt
- Introduced different textures - vegetable puree, mashed, finely chopped etc before she turned one
- No formula milk, no packaged cereal, more fruits/vegetable puree and mash in the first year, regular table foods starting from second year onwards 
- No packaged malted drinks or flavors mixed with milk

Please refer to these 2 articles I had written earlier on nutrition for infants - Part I and II. I have also shared a few recipes to introduce fruits and veggies.

The first two years of your child are extremely crucial - one that can influence their future eating habits. If you could invest your time and effort towards introducing various fruits, veggies and home-cooked foods, that can go a long way in building a positive mindset in your child towards healthy foods. 

Feb 28, 2018

Timeless music

 For those of you wondering whether this blogger lady does anything else other than trashing processing foods, this post is for you! :-)

Yes, I have a life outside food and in the next few posts, I plan to share a few snapshots from my life. One such snapshot is my insatiable love for Tamil film music.

A couple of days back, I was watching this interesting Tamil movie named “Maayavan”. The movie opens up with a scene from 2037 with Illayaraaja’s classic “Keladi Kanmani” from “Pudhu pudhu arthangal”. Such a soulful melody it is, that I’m sure many music lovers of today would listen to it even in 2037.

I’m both a Rahmaniac and a Raja fanatic. Both of them are equally brilliant and have been giving us soulful music that will stay with us forever. 

I remember this conversation that I had with a colleague at work vividly. It was sometime in Nov 2006 and the music of “Guru” had just released. I was so excited to buy the CD and had written this blogpost on the album. Having read this post, my colleague who used to be my cubicle partner turned around and asked, “Why do you love Rahman’s music so much?”. 
I quickly replied, “because his music makes me so happy”. 
He then asked, “So you are not an Illayaraaja fan?” (This colleague is from North India but very much aware of the musicians from the South)
I said, “I love both their music”
He didn’t give up. He followed it up with another question, “When you are sad, whose music do you listen to?”
Pat came my reply, “Illayaraaja of course”

This conversation unraveled my music preference - “Rahman’s tunes when I’m happy or just fine. Illayaraaja’s melodies when I’m sad or nostalgic”. And I know why this dichotomy exists in my life - Illayaraaja was pre-mother’s demise and Rahman was post-mother’s demise.

Having born in the 80s, obviously I love those albums of Illayaraaja that were released when I was growing up - Punnagai Mannan and Mouna Raagam being my top favourites. There are SO MANY melodies from the 80s that I revisit now and then, especially the combo of Mike Mohan - Illayaraaja and Kamal - Illayaraaja.

Rahman’s music literally brought me out of tears on the most tragic day of my life and gave hope. I even wrote a poem about it sometime back. His melodies bring cheer, joy and happiness.

Except for Rahman’s new albums, I’m not following Tamil film music keenly as I used to. I’m content with repeating the albums of 80s, 90s and 2000s. I have arrived at my musical destination, as I concluded a couple of years back.

But the occasional hearing of Anirudh or GV Prakash’s songs bring a smile too. I had so much fun zumba dancing for “aaluma doluma” after the Pinkathon run last Sunday. Maybe, I was ecstatic that I ran a 10K for the first time :-) More on that in the next blogpost!

How does music impact your life? Which musicians’ works touch your soul? Share in the comments below.

Feb 24, 2018

Say no to processed foods

I recently spotted this quote in a WhatsApp forward - "We just get one life. Don’t waste it on dieting”. It was more in the context of “eat pastries and whipped cream, don’t deny yourselves such yummy food”.

I can’t help but wonder how ridiculous this quote is!

First and foremost, avoiding unhealthy, processed, junk foods is NOT dieting. It is a sensible decision that you take towards better health. 

The quote should rather be rephrased as “Don’t waste your life eating food-like edible substances”.

Food manufacturing companies and pharmaceutical companies have mutual collaboration - 
The former makes attractive, unhealthy processed foods loaded with chemicals;
That would eventually make you sick and you end up with one or more of lifestyle disorders;
After which you will be dependent on life-long medications manufactured by the latter.

Pharma companies cannot earn their profits from people who are healthy OR from people who have died. Their main source of revenue is from people who are sick with chronic illnesses and need to take medications for their entire life term. 

The earlier they can get people to fall into this “trap” bucket, the bigger their profits would be, the higher their customer lifetime value will be.

So it’s no surprise that most of the junk foods are targeted towards kids and teens, so they can get caught into such chronic diseases at an early age and end up buying medications for a longer duration.

Having observed a few people who have these lifestyle diseases, all they do is 
- take medications every single day, keep reminding themselves not to forget their dose of medicines 4-5 times a day (before food / after food)
- worry about their food and well being without taking any conscious steps towards cutting down processed food or exercise
- face the consequences of the side effects of their medications
- become more self-focused and not be able to contribute towards any other worthwhile cause in the society

Is this the life that one wants to aspire for? 

There’s nothing to be ashamed of when you say No to junk foods. It signals to everyone that you take care of your health. You don’t need to eat such “junk”, just so that you’ll be accepted in a friend’s circle. 

Let’s spread the message - “We just get one life. Don’t waste it by eating processed foods”.

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