The recent trend of burgeoning mobile apps has piqued my interest in the last few weeks. Though I'm late into the smartphone segment as a consumer, it's quite interesting to observe the market dynamics, especially in India. First, a few statistics that might be of interest: * 70% of India's population has mobile phones * According to the latest Mary Meeker's Internet trends report , the smartphones user base is just around 4% of overall mobile phone users. In China, the smartphone user base is around 24% and globally, this segment is around 17%. * Though the previous data point may not be encouraging, the smartphone subscriber base in India has grown by 52% in 2012 as compared to 2011 * Only 12% of India's population are Internet users * Mobile Internet usage has surpassed desktop Internet usage in May 2012 From a demand perspective, the smartphone user base is growing and as a result, the need for innovative a...
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