Skip to main content

Posts

Showing posts from June, 2014

My Inspirations

A couple of days back, my husband asked me an interesting question " Who inspires you the most? ". No one has ever asked me this question before. Top-of-the-mind recall led me to answering "Sachin, AR Rahman, Dr.APJ Abdul Kalam". But the question was still lingering in my mind. While I was going for a walk around a nearby lake a few days back, the answers started flashing in front of my eyes. I saw an elderly couple, walking around the lake. They must be 60+ and looked fit and healthy. I noticed another elderly man, jogging at a brisk pace. There were several such senior citizens who were walking and I felt inspired at that very moment. I had initially planned for a single round, but I ended up finishing two rounds. I pushed myself further in the second round, with a slow paced jog. During the jog, this phrase emerged from my cluttered thoughts. I feel inspired by "People who don't feel constrained by their age, gender or life situation and go onto accompl...

9 tips to make your toddlers love fruits

After posting my earlier article on 10 ways to make your toddlers love vegetables , a few of my friends suggested that I write a similar article on fruits. I was surprised, thinking, "Don't kids love fruits? They taste sweet!". While talking to my neighbor, she mentioned how her 5 year old daughter doesn't eat any fruits, except oranges. So this seems to be a problem as well, though not as big as feeding veggies. Most of the principles from my earlier article still holds true when it comes to fruits. A few more which I would like to highlight: 1) Start early Home made Fruit purees are one of the best weaning foods when you start introducing solids. Please avoid the ready-to-eat jars. They cost a bomb, imported ages back and tastes so artificial. It's very easy to make fruit purees at home. When D was around 6 months, I started her off with apple puree. She loved it and ate without a fuss. The recipe is very simple.      - Wash the apples, peel them and chop...

3 useful sources for B2B Market segmentation

As part of a consulting assignment, I have been investigating US market data from public sources for a B2B product offering. I found the following 3 sources to be extremely useful. If you have a product idea targeted towards B2B customers in the US and would like to evaluate the market potential, then you might want to check out these public data sources: 1) US Census Bureau data for Business & Industry This source provides a good sense of different industries, number of firms within each industry and employment figures distributed across different ranges based on number of people employed by the firm. You can start off with the North American Industry Classification System (NAICS) and then dive into specific industries of interest. Depending on whether you are planning to target SMEs or large corporations, you can download and check out the employment sizes distribution as part of your market sizing exercise. 2) Bureau of Labor Statistics - Industries at a glance Based on the NA...