For the past few days, whenever I open a Youtube video, the default ad that's being shown is the Nestle Koko Krunch breakfast cereal. Given the success of Kelloggs Chocos and Soulfull ragi bites in the urban markets of India, many brands are vying for a slice of the growing pie. When a brand claims that it is tasty, delicious, kid-favorite, yummy etc, I have no qualms whatsoever. But the moment a processed "breakfast cereal" brand talks about health and nutrition, we need to be a little more vigilant. Let's first look at the messages being conveyed in these short 20-sec ads: Is your child eager to grow? Highlights that the product contains Calcium + Vitamin D Why are whole grains good for your kids? Highlights that tproduct contains Wheat, rice, jowar and oats, which help fill your child's tummy Is your child low on energy in the morning? Highlights that the product has Vitamins B2, B3 and B6 that help release energy from food The ad also indicates the presence ...
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