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Showing posts from December, 2015

2015 in review

I wrote my last year's review while nursing a cold and throat infection. 2015 has been a year in which I won against the common cold virus :-) I didn't catch a cold/cough even once (touchwood!). Many reasons behind this but I think the major one has been starting my day with Yoga and being consistent with it for the past 8 months. I can't stop raving about the benefits that Yoga has brought to me - be it feeling fit, relaxed and an overall sense of peace and calmness. Hoping to continue with the same consistency next year too. I spent a lot of time outdoors this year as compared to the last 3-4 years. That could also have helped me boost my immunity levels. The discipline towards conscious, healthy eating continued this year too. I embraced more and more of local foods and millets. I'm proud of the fact that I can walk into an ice-cream parlor and not order a scoop for myself :-) Wish I could say the same when I enter a chaats place ;-) I had started an initiati...

Book Review: Drive by Daniel Pink

I'm intrigued by the theories of motivation and behavioral psychology - what pushes us to do something, start an initiative, take it to completion, bring people together for a common cause and many more important and mundane steps we take in life. This interest has led me towards some very interesting books and the recent read has been this simple and profound book " Drive " written by Daniel Pink. I have listened to his TED talk earlier and have read about the core principles of intrinsic motivation. I finally made time this past week to really dive into the book and explore the principles in detail. The author first talks about what's wrong with the earlier assumptions on motivation - the carrot-stick rewards/punishment practices, if-then rewards, extrinsic recognition, role of money etc. For the present knowledge economy, these practices are proving to be more detrimental in achieving individual/organization's goals. He lays down in depth the research behind ...

A workation at McLeodganj (Dharamshala)

This post has been pending in my drafts for the past 7 months now. As the year 2015 comes to a close, it's high time I wrap this up and publish it. Thanks to my ex-employer, my family and I got to visit one of the gorgeous places in India last April. Though I was apprehensive traveling with a 3 year old, my boss was highly encouraging and we decided to take the plunge. It was D's first time traveling in an airplane and also by train. Tickets booked, warm clothing purchased and bags packed. We were so excited and a little anxious about how we will manage. Being a workation, the plan was that I would be working with my team during the working hours (9 to 3) and hubby dear would take care of D during that time. He was fully prepared with her books, puzzles and her favorite DVDs. The workation part is well-covered here , so I will share about what we did as a family outside the working hours in this beautiful little town near Dharamshala. Contrary to what we thought, D was at he...

Why I'm okay with my child not drinking milk

Embed from Getty Images I'm writing this post mainly for mothers who face the same issue as mine - "my child is not drinking milk" . Don't worry, you're not alone. To give you a little background of my motherhood journey so far, I breast-fed my daughter for 2 years (exclusively for the first 5 months). I never gave her formula milk. When she turned a year old, I started to introduce cow's milk slowly (Nandini blue packet available in Bangalore). She hated it so much. I tried with a little sugar and also with health mix powder (sathumaavu kanji) but she wouldn't open her mouth. I strongly believe that I will never force-feed my child and I follow it diligently. So I didn't want to force milk down her throat. I checked with my pediatrician and she wasn't too worried about this issue. She asked me to give her enough curd and continue with breastmilk. After she completed 2 years, I tried adding a little chocolate malted drink powder i...

A simple framework to increase your SaaS free trial conversions

In my earlier work, I was driving the efforts to optimize the free trial experience of a SaaS product. The key objective was to increase the free trial conversion rate. We first tried to fix the low hanging fruits by evaluating the first-time customer experience with the product. We came up with a structured onboarding flow, video tutorials, relevant lifecycle communications and a clear call-to-action to experience early wins. We also evaluated if there are any friction points in the prospect's first run with the product and fixed those as well. These worked well for prospects who were willing to take the time out to evaluate the product. If we map this to BJ Fogg's behavior model B=MAT, the prospects were high on motivation (M) ; we increased their ability (A) by fixing the above mentioned product gaps and sent appropriate triggers (T) through lifecycle communication strategy. So the expected behavior (B) of "going through product free trial and experiencing value...

Book Review: Start with Why by Simon Senek

Simon Senek's Start with Why is one of the best books I have read in 2015. The underlying message by the author is very simple but we often overlook it, given the noise around us. "People don't buy WHAT you do, they buy WHY you do it" Inspiring leaders and organizations are so clear about their WHY - their purpose, cause or belief. WHAT they do serves as a tangible proof of their WHY. The author has covered relevant examples throughout the book to reinforce this concept - be it Apple, Harley Davidson, Starbucks, Southwest Airlines or Walmart. The vision of their founders clearly demonstrate their WHY. Apart from an organization's context, the author has also talked about why this concept is relevant for any leader who inspires others. The examples of Wright Brothers and Dr.Martin Luther King showcase how an individual can inspire a group of people by being clear about their WHY. I found the concept of "Golden circle" to be extremely relevant for to...

10 ways to deal with junk food consumption in children

Image Source: https://en.wikipedia.org/wiki/Convenience_food#Packaged_mixes Last night, I had prepared noodles for dinner after a very long time. Not the instant noodles that you think :-) Plain noodles boiled and mixed with sautéed veggies and paneer. My 4 year old got so excited that she was jumping in joy when I told her that I'm making noodles. She doesn't have much exposure to noodles since I don't make it at home often, she hasn't seen that many ads in TV and she wouldn't have observed noodles being eaten by other kids in school, given the strict lunch box restrictions. Yet, her excitement got me thinking deeply about how times have changed. As parents of today's generation, we have to deal with the onslaught of junk food everywhere - be it the attractive ads, colorful packaging, the add-on plastic toys/goodies that come with each pack and peer pressure from other kids. Here are 10 ways by which I manage junk food consumption at home. 1) Be aware ...