I always come up with a bunch of blog ideas after a Chennai trip. The reasons are many - 1) I get to watch TV (and the ads) 2) I get to read newspaper 3) I get valuable advice from family elders, who blindly believe whatever junk food brands claim - high calcium / high protein / high fibre and what not. During the long weekend trip, I stumbled upon this ad of " Dr.Oetker's FunFoods Smokey Pineapple dressing ". What grabbed my attention was, you guessed it right, "zero fat". If the brand just says "high taste, taste mein hero, super yum" and similar such phrases, my brain would selectively ignore it but the moment the health buzz words are thrown in, I become alert and watch the ad with interest. Let's clarify a basic formula. Packaged foods are made addictive due to 3 elements - sugar, salt and oil. If you remove one of the 3 elements, then the brands compensate it by increasing the other 2. Yes, there are other artificia...
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