Anuradha Sridharan

I participated in the Nasscom Product Conclave event from Oct 28th - 30th. It was my first professional networking event in the past 3 years. It was a good experience, interacting with industry experts and peers. Also, it was great to catch up with many of my ex-colleagues from Yahoo! and Cleartrip. Though I was there on all 3 days, because of the distance, I couldn't spend as much time as I would have liked to. Here are the notes from some of the sessions I attended: Day 1: Growth Hacking workshop by Ravi Trivedi - one of the best sessions I attended. He was extremely clear and focused on the topic. I only wish we had more time. 1 hour was just not enough. Growth hacks - are short-lived - Requires limited spend - Focused towards rapid growth Three ways: - Inbound marketing - customers convert better - Conversation marketing - make sure to check if the customer is ready - Organic customer acquisition (organic search) 3 step marketing plan: - Identify your...

At the beginning of the year, I set out a goal for myself to share with other moms on what I have learnt during the last 2 years, when it comes to feeding my little daughter. I'm neither a doctor nor a nutrition expert. So please use the tips shared below at your own discretion and consult with your pediatrician. I plan to write this topic in a 3 part series. In the first part, the main focus will be on nutrition in the first 6 months after your baby is born. I can complete the post in a single phrase - "breastfeed exclusively for 6 months" But to reiterate the importance and to share my experience, I think a few more lines is necessary. Even before my daughter was born, I made a commitment that I will breastfeed her and I was quite strong about it. Since I decided to take a break from work much earlier than delivery, it gave me time to read up and understand the benefits of breastfeeding. Towards the middle of the third trimester, I started to include oats, bottlegourd...