One of my Insta followers had DMed me to share my thoughts on the new Cadbury Dairy Milk with 30% less sugar. My criteria for picking products is quite simple - any brand that uses health-related claims in their promotions. That's the reason why you wouldn't have seen many reviews of typical chocolates or candies in my blog. In my 20s, Dairy Milk used to be one of my favorite chocolates. I was never a big chocolate fan but whenever I wanted to eat a piece of chocolate, I used to choose Dairy Milk - the regular one (not the kozha kozha silk version). Dairy Milk wasn't on my radar of packaged food reviews, but this DM from a reader along with this media article with the attractive headline " Cadbury Dairy Milk Chocolate gets a healthier version with 30% less sugar " coaxed me to check out its ingredients. From a brand perspective, quoting from this LiveMint article , The company is betting that indulgence-seeking consumers who are also he...
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