Anuradha Sridharan

It didn't start out as expected, thanks to two flat tires our car ended up with. We missed out on the opening keynote since we reached the venue only at 11 AM. But the event turned out to be a very good experience. On Saturday, a bunch of people including me and my husband turned up at Yahoo! Bagmane Tech Park to participate in Bangalore's first product camp. Because of the delay, we could just catch up the last few points of the session by Vihari, Product Manager from Google. His topic was on product design. It was good to see that he recommended balsamic for low fidelity prototyping. Key Take-aways from this session:    * One of his points was on cognitive walkthrough technique with customers. When you are showing a demo or conducting usability testing with customers on new product features/flow, ask this question  - "Before taking action, what do you expect to see?" Were customers able to guess the flow as designed? This will provide good insights related to discov...

Based on the points I put together for a presentation in the recent IIMB product manager's conclave, Bangalore One of the best things about being a product manager is the number of activities one gets to work on in a day. Broadly, we can classify these activities into three categories – strategic, tactical and operational. All three categories are essential in solving market's problems and adding value to your target customers. What matters most is the percentage split a PM allocates in each of these categories in a given time period. There are no fixed guidelines on a percentage split that will work for a successful PM. But the more time a PM spends on strategic activities, he/she can create a bigger impact in the target market, thereby a bigger impact to his/her organization. Observe how your time gets spent in a week, consciously noting down the different tasks/activities that occupy your time - the interruptions, context switches, phone calls, emails, meetings, casual dis...