Anuradha Sridharan

Many of us presume that digestive biscuits are healthy and can be eaten guilt-free. I had earlier written about the popular McVities digestive biscuits and how it tags to an existing habit of eating biscuits with tea/coffee (Do check it out if you haven't) A few days back, I spotted a new variety of Brittania Nutrichoice digestive biscuits at a supermarket with a tag "zero" - zero sugar and zero maida. Needless to say, I was intrigued and started reading through the ingredients. On googling, I realized that this brand was launched a couple of years back. Ingredients : Whole Wheat Flour (61%), Edible vegetable oil (palm), Maltitol (965), Wheat bran (5%), Raising agents (503(ii), 500(ii)) Maltodextrin Milk Solids Iodised Salt Emulsifiers (322, 471, 472e) Malt extract Sweetener (955) Dough Conditioner (223) Spice (Nutmeg) For people who repeatedly ask me why I call out wheat flour as maida, please check the first ingredient here. I...

  I wasn't planning to write a separate post on Soulfull ragi choco fills as I had earlier touched upon its ingredients in my post on Kelloggs Chocos . However, having seen how it is being promoted by mommy instagrammers, I decided that this product needs to be reviewed separately. It is all so cute and fun to see heart-warming pictures of mommy and kids in a lake side picnic. But carrying a picnic basket with small packs of Soulfull ragi choco fills is the heights of fake promotion (If you don't understand the context, check out these pics ) It is being promoted aggressively as a "healthy" breakfast cereal and a "healthy" anytime snack for young kids.  The brand and its digital aLLakkais (insta supporters) are pushing the product using the key ingredient "ragi". Yes, the ingredients list shows ragi as the first ingredient with 50%. What about the second ingredient - Sugar? Why isn't any of these mommies talking about the ...