Anuradha Sridharan

Having touched upon the idea of integrating user behavior into the product design in the previous post, let me explore further on this topic. One of the approaches that I have found to be very useful is this idea of "user personas". By trying to build a persona, one gets to understand the intricacies of the user behavior. This provides valuable inputs that can be fed into the product design. A user persona is a mechanism to understand the potential users of your product or service. The idea of a persona derives more from the behavioral and psychographic aspects of the users. In order to build a user persona, explore the following questions: * Who is my customer? * Where does he live? * What does his typical day look like? * Whom does he interact with on a typical day? * What motivates him to do something? * What irritates him the most? * What is his typical personality? * Is he intrinsically or extrinsically motivated? * Under what circumstances does he feel t...