Anuradha Sridharan

 Product positioning is a concept that I'm extremely fascinated about. My very first talk in a Product Camp event was on the topic of Product Positioning . One of the professional projects that has given me so much satisfaction is being part of the repositioning exercise when Mindtickle repositioned from an HR employee onboarding platform to a sales readiness platform back in 2014. It is a classic case study of how positioning can play a pivotal role in building unicorn businesses. I used to follow April Dunford' s writings through her blog and her Twitter handle. Her thought leadership on product positioning and B2B marketing, in general, is quite inspiring. Her book " Obviously Awesome: How to nail product positioning so customers get it, buy it, love it " is an easy-to-read, practical guide on Positioning. It starts with the basic definition "Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot abo...

A short story left me speechless and full of thoughts today. I'm talking about "Loners", a story which is part of Amazon Prime's Putham Puthu Kaalai Vidiyaadha anthology series, written and directed by Halitha Shameem. Why this story made such an impact on me? For starters, it is a beautiful dialogue between two strangers, who felt comfortable opening up to each other. As the title card "Loners" rolls, the next frame shows the picture of a huge apartment complex. What a perfect portrayal of irony! Nalla, played by Lijomol Jose is so expressive in her thoughts and words. Yet, she is part of a Zoom session titled "Loners in lockdown". She meets Dheeran, with the nickname SkyGazer in a virtual wedding ceremony and again, in the Loners meetup. The gentle nod Nalla and SkyGazer exchange in their second virtual meetup is such a cute start to their friendship. Though Skygazer lives in a gorgeous sea facing home and a comfortable WFH IT job, he is still in...

 Book #2 in 2022 Having read Swami Rama's Living with the Himalayan masters last year, I picked up this book with the belief that his writing would resonate with me again. It was a quick and easy to read book that summarizes the importance of our mind and its role in our happiness. As always, spiritual and philosophical books arrive at the right time to answer our questions. The very first paragraph answered one of the questions running in my mind - " The key to happiness lies in bridging the two worlds - the world within and the world outside ". In today's times, it is so important to remember this phrase - " The body may influence the behaviors of our mind, but it is the mind that controls the body ". In this context, the author explains the role of Yoga and how it creates a harmonious balance between our body and mind. I loved the way he beautifully connected the linkages: Happy/Joyful Mind <--- Quiet Mind <--- Inner Purity <--- Removal of impur...

The first book of 2022. What a fascinating read it was! I was pleasantly surprised to see this book on Kindle Unlimited and got completely hooked onto it this New Year weekend. It was so inspiring to see how the author, in his quest towards unraveling the workings and future potential of the human brain, has brought up the interlinkages cutting across multiple fields - neurobiology, philosophy, psychology, technology, AI, robotics, etc. The book starts with answering the fundamental question - "Who am I" from the point of view of the brain. Our life experiences shape our brain circuitry. The author takes us on a journey of how our brain grows and changes from birth, childhood, adolescence, adulthood to old age. "Neurally speaking, who you are depends on where you’ve been." The lack of preparedness during birth (as compared to animals) gives us the flexibility to adapt and thrive in different environments. The author calls this attribute as being "live wired...