I recently came across this pack that is targeted for the 7+ age bracket. I had earlier shared the ingredient details of Pediasure for the age bracket of 2+ years. "GROWTH" - this word has become extremely popular these days in the marketing collateral of various health drink brands available in India. Marketing showcases what the target market wants to hear. Parents want to improve the growth parameters of their children and there is a clear demand for such drinks in urban markets. Let's look in detail about this growth promising drink. The front of the pack states "with oats and almond". And it also shows oats and almonds in bright, attractive images. Read the ingredients list and you will notice the meager values of the same - Oats powder is 1% and almond powder is 1%. The tag line says " Specialized nutrition for growing children ". I started getting curious to figure out what this "specialized formulation" is. And I also wanted to com...
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