Recently, I came across an ad for a brand that sells packed curd. The ad copy says "busy with work, family, children, relationships etc? Don't have time to make curd? Here it is - {brand name} curd". Many years ago, I was buying such packed curd every week. But ever since I learnt how to make curd, I ask myself why the hell didn't I learn this simple procedure earlier. It's not rocket science. But the food industry wants to project that you are a busy person with umpteen number of commitments. That spending a few seconds to mix a tsp of curd in a bowl of milk is not worth your time, they say. (I had written a detailed post earlier about the things I started DIY in my kitchen. If you are interested, please take a look) The food industry likes to remind you repeatedly that you are a busy person in order to sell quick solutions that are loaded with preservatives and chemicals. I have ranted enough about processed foods. But the purpose of this post i...
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