Anuradha Sridharan

In my earlier article on product trials , I briefly touched upon how product trials happen in the online world. This is something I'm really interested, especially in the case of e-retail and personal goods such as clothing, jewelry and perfumes. Consumers would always choose to try out these personal items before they make a purchase. Apparel brands and retailers satisfy this expectation by providing trial rooms with full length mirrors in their retail outlets. Jewelers also help consumers to try out their varied designs before a purchase. In the case of perfumes, one actually experiences the fragrance and the feel when the customer care executive sprays the specific brand of perfume on your wrist. Clearly, the different dimensions of experiential marketing come into play while we decide on these personal products in a physical store. Many e-retailers have been trying to recreate a similar experience while you shop online. Appealing to the sense of sight, most of these e-comm...