A few days back, I was delivering a talk to a group of mothers. As I was walking through my slides on the ingredients of one packaged food after another, a couple of them remarked, “ please please don’t include Maggi in your list ” :-) The unanimously favourite junk food (or indulgence) for people who grew up in the 80s and 90s had to be Maggi. And for many of us, that would have been the first dish we learned to cook ;-) So we have such deep, emotional connect with the brand (which other noodle brands envy) - the connect so powerful that even after the lead controversy, the brand seemed to have bounced back. In my 20s, whenever I return home late from work, Maggi with veggies used to be the default dinner. Or when I return early, I would wipe off a bowl of Maggi with onion raitha as an evening snack. Weird combo, you might think but my absolute favourite! Now, after many years of clean eating, I can’t eat even a spoonful of it, let alone a bowl. My tongue rejects the o...
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